Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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The sample was constituted by pieces press articles extracted from three surveys comprising all entries that were relevant to the object of study a self-referential discourse during 4 full and consecutive weeks, chosen at random throughout the biennium in the 7 Spanish newspapers that had the largest audience, according to this enasyo distribution:.

Reflections on Internet, business and society. The existence of these rules, which are prior to the thematization, allows this author to affirm that the individuals, in spite of their possible preferences, can only choose between the thematic selections previously laid down by the media: There is no doubt that the media have sbore a way of producing and disseminating knowledge that can only be explained from the adoption of the so-called virtue epistemology.

This is an epistemic approach that is based on a multiple praxeological approach: The news events revolving around social communication as a theme of the media agenda. Autopoiesis, action and communicative understandingEd. Thus, of course, the professional practice can only be the expression of their skills or inherent virtues even if they are unevenly distributed: Much Quite Little N.

Piñuel Raigada, José Luis [WorldCat Identities]

Therefore, from the second survey inclusive onwards we urged all analysts to identify the keys of meaning of the discourse, and to avoid staying at its superficial or explicit structure.

It is the communication what becomes the event, and it is the hegemonic discourse which becomes the social reality which engages the reactions of the social actors. And an event like this ends up engaging both the social actors that compete against each other to occupy the proscenium of the media topicality, and the thematic repertoire of the public agenda which increasingly includes the events of this superimposed reality of communicative clashes.


The press talks about …. Press releases 2 6 2 10 5. Nevertheless, as Putnan and Habermas Director of the company or institution. In other words, for this type of discourses, the exemplary performances constitute the dominant normative statute among communication actors. If we consider the most predominant type of ensaho Scientific knowledge and research in Social Communication.

On the other hand, the press turns out to be a unanimous actor that reproduces the Communication System of which it is part. That is, this kind of discourses take a road that starts in the evasion of the rules that are too constrictive and universal for the professional practices of communication the practice of journalism as a liberal profession is a prime josfand ends in the relativism of values and the particularism.

This always happens, with the exception of the circumstances in which the exceptional interest of the news item recommends that the publication should not be limited to the usual sections.

Firstly, when the truth of the discourse is evaluated in terms of veridiction the truth-telling depends on whether verisimilitude is granted or not to what is said about what is being madein contrast to what is really thought about what is being made and, secondly, when it is established that the truth-telling function of the discourse may be limited to the right or wrong doing, or the expertise or clumsiness of the journalist within the existing professional uses.

The answer offered to us in the analysed discourse is that the responsibility of communicators is not with society but with themselves, or more precisely, with the community they are part of: If we take into account the alternatives that are relative to the keys of meaning in the stories in the press, it is possible to examine the following types, whose frequency of appearance is shown in table 9.

Ensayo General Sobre la Comunicacion pdf

The same objectivity is recognised here as a normative truth or consensual and enxayo principle only within the context of enunciation. Thus it is possible to explore -and this is the main object of this article- more specific issues relating to the structure of the discourses that more frequently integrate the representation of this media universe just like it is referred to by the press.


The confusion of the source with the medium occurs when the medium becomes the source of the events, so that the medium can only refer to itself when referring to the event and its source.

External collaborator selected by the medium. In any of these conceptions we can identify the pragmatist approach of their regulatory statute, which gives preference to the norm or the deontological principles over the exemplary casuistry or the precedents of the professional memory as jurisprudence.

Reseña de “Ensayo general sobre la comunicación” de José Luis Piñuel y Carlos Lozano

The intensive strategy that involves the selection of a body of work that is only limited by the references about social communication is complemented with a transversal treatment of such data and through triangulation, i. In this way, the nature of the sources e.

However, joes press stories speak of what has been said, and above all about what has been said or what happens, but not about what is done.

The social practice of the media develops a public discourse that becomes hegemonic. To address this object of study we selected and beneral in a database a sample of media discourses articles of any genre published in the press, which here is understood as a representative mass medium that during the biennium had as a reference a discourse related to the media activity their actors, audiences, events, opinions, reactions, etc.

Piñuel Raigada, José Luis

This majority cmunicacion statute is not the only one that can be identified in all the media discourses. This is the epistemic or puritanical conception that is derived from the analysed discourses. The answers of the 11 press managers who answered this third round were surprisingly similar to and confirmatory of the results obtained in the content analysis: